Lore & Roast: From Seed to Cup

At Lore & Roast, we believe exceptional coffee starts long before roasting—it begins in the soil, evolves in the cherry, and is perfected in your cup. Here's how each step enhances flavor and meaning:

🏞️ 1. High-Altitude Origins

• Our beans are grown at elevations like Ortega, Tolima (6,000 ft), or the Western Ghats of India.

• Cooler temperatures, slower maturation, and mineral-rich soils encourage denser beans with richer, brighter, and more complex flavor profiles perccoffee.com+7perccoffee.com+7perccoffee.com+7perccoffee.com.

🌾 2. Selective Harvesting & Processing

• We work with smallholder microlots—each cherry is handpicked at peak ripeness.

• Using washed, natural, or experimental processes, our farmers carefully manage fermentation, pulping, and double-washing to highlight each bean’s potential.

• Processes like anaerobic fermentation or controlled oxidation amplify delightful flavors.

🔥 3. Roasting in Small Batches

• Once the green beans reach Coorg, we roast them in tight batches only after an order is placed.

• We craft a roast profile that brings out each lot’s character—whether it's fruity brightness, floral complexity, or chocolatey depth.

⏳ 4. Resting for Peak Flavor

• Freshly roasted beans are rested for 24–48 hours (washed) or longer for naturalsperccoffee.com+1perccoffee.com+1perccoffee.com.

• This degassing period stabilizes flavors, softens roast volatility, and lets sweetness shine.

📦 5. Packaged with Traceability

Each package includes:

• Farm name, altitude, varietal, process, harvest year

• Cupping score and tasting notes

• QR code linking to farm visuals, producer stories, and origin details

• Roast & packing date + your selected grind or whole bean preference

☕ 6. Brew. Enjoy. Repeat.

With our Brew Guides, you’ll learn how to unlock the full potential of each lot—whether you prefer pour-over, espresso, French press, or cold brew.

🛠️ Why It Matters

• Denser, high-altitude beans = vibrant and nuanced cups perccoffee.comperccoffee.comperccoffee.com+2perccoffee.com+2perccoffee.com+2

• Small-batch roasting delivers consistency and traceable freshness

• Resting improves balance and taste depth perccoffee.com+4perccoffee.com+4perccoffee.com+4

• Farm-level transparency builds trust and connection

🥇 The Result

Every cup you make is the result of:

• High-elevation origins

• Careful cherry selection and processing

• Thoughtful roasting and resting

• Transparent stories of the people and places behind each bean

From seed to cup—with care, craft, and a story in every sip.