Our Price Explained

At Lore & Roast, our pricing reflects the quality, care, and authenticity behind every cup. We source premium-grade beans from places like Ethiopia, Colombia, Thailand, Vietnam and beyond — regions that have been perfecting their coffee for generations and produce globally celebrated coffees with distinct profiles not grown in India. Each origin has its own personality, its own story, and honestly, its own magic.

To protect local coffee farmers, India imposes a 100%+ import duty on green beans. We fully support these protections and source responsibly, in small batches, to complement rather than compete with domestic production. But it does mean that getting these high-grade beans here is not exactly budget-friendly.

Despite these duties and logistical challenges, we choose to roast locally,  not import pre-roasted beans so we can deliver world-class freshness and flavor to Indian consumers. Coffee starts losing its character the moment it's roasted, so we want to control that process and get it to you as fresh as possible. Our goal isn’t just to offer better coffee, but to elevate the market standard for what coffee can be.

We are not trying to be coffee for everyone, we are coffee for people who have had that ‘wow’ moment when they taste something truly great and realize there's no going back. This is coffee for people who know the difference  and are willing to pay for it.